Brand

BIMI Inspector: get your logo into the inbox

BIMI is the standard that puts your logo next to your emails in Gmail, Apple Mail and others. It needs a correctly formatted logo, a DNS record, and for most inboxes a paid certificate. BIMI Inspector hosts the logo and the record for you, so your side is one CNAME.

Where to find it

Brand → BIMI Inspector

Time needed

10 minutes, plus DNS propagation

You will need

Your logo as an SVG (Tiny PS profile, under 2MB). Optionally a VMC certificate in PEM format (under 512KB).

Before you start

BIMI only works once your DMARC policy is at quarantine or reject. If you're still at p=none, work through the Enforcement Guide first. Gmail and some other providers also require a Verified Mark Certificate (VMC), which you buy from a certificate authority after registering your logo as a trademark; the VMC Tracker keeps that process on track.

Set it up

1. Pick the domain
2. Upload your logo

   SVG only, maximum 2MB. DMARCS cleans the file on upload: any scripts, event handlers or links to external files are removed, because mail providers reject them.

3. Upload your VMC, if you have one

   PEM format only, maximum 512KB. Skip this step if you don't have a certificate yet; the logo can be published without it and will show in providers that don't require one.

4. Publish Record

   The button is disabled until a logo is uploaded. Click it and DMARCS gives you one CNAME record to add at your DNS provider: the default._bimi host pointing at a DMARCS-hosted target. DMARCS takes care of the rest.

What the status badge means

• Live & Protecting. Your CNAME resolves and the live record is correct.
• Pending CNAME. Published on DMARCS's side; waiting for your CNAME to become visible in DNS.
• Could not verify. The DNS check itself failed (a network or resolver problem). This does not mean BIMI is broken; DMARCS just couldn't check right now.
• Not Detected. Nothing published yet.

The Inbox Preview panel shows roughly how the logo will look next to a sample email, so you can catch a cropped or off-centre logo before the world does.